POST-CLASSICAL VISIONS OF THE INTERACTION OF SOCIAL PRACTICES AND LANGUAGE POTENTIAL: THE PHENOMENON OF COMMUNICATION

Abstract

The publication analyzes the basic applied principles of post-nonclassical discourse in the language plane – social practices – the communication phenomenon. Important states of human life are studied, which reveal the multifaceted problem of the interaction of social practices and language potential, considering the peculiarities of its implementation in domestic conditions. It was established that the unpredictable character of modern civilizational progress, the crisis state of the institutional level of international law against the background of the tragic events of the Russian-Ukrainian war increases the probability of the formation of new utopias and errors in the formation of social relations, and also reorients the actual influence of social practices on the process of preventing the deformation of the traditional system of goals and values of life of a certain people. It was found that a person's worldview is formed with the help of language, thinking and moral principles, and the situation when conscious desires, intentions, motivation form the subjective aspect of their social position creates the basis of social communication. The main thing is that the common aspirations of people form a purposeful concept of the effectiveness of social actions, which is adequate to moral principles and actualized with the help of language potential as a transfer of an information resource. It is shown that against the background of the contradictions of the Postmodern era, there is a structural complication of the cognitive process itself, and language potential is created due to the accumulation of practical experience and knowledge of human communities, indirectly reflecting the deep layers of their social existence. The effective influence of a powerful communication and information factor on the process of formation of modern symbols and signs on a planetary scale is demonstrated, which provides a prognostic resource for researching further possibilities of social development.