ART MAGAZINES AS A FACTOR IN THE FORMATION OF THE UKRAINIAN ART MARKET AT THE END OF THE 20TH – BEGINNING OF THE 21ST CENTURY

Abstract

The purpose of the article is to highlight aspects of the influence of art periodicals on the formation of the Ukrainian art market through the analysis of the Ukrainian and foreign press of 1990-2024 and the twentieth century, respectively. The basic definitions of the term ‘magazine’ are given and the views of scholars on the compliance and formal approaches of Ukrainian magazines to the stated requirements are presented. The article provides statistical data on the development of Ukrainian cultural and artistic institutions and processes during 1990- 2022 and briefly outlines the reasons that influenced the identified course of events. The article highlights the trends in the development of the Ukrainian press during the period of independence, names the main art magazines in the field of Ukrainian literature, and analyses art magazines of a broader profile in the Ukrainian and foreign spaces, in particular, the magazines ART UKRAINE, Artcourse, and Vijenac. The influence of specialised publications on the formation of new approaches to the promotion of contemporary Ukrainian art, support for artists, galleries and collectors is highlighted. Art magazines were an important platform for critical analysis, promotion of young artists and establishing contacts with the international art community. It is noted that it was through these publications that not only the information content of the art market was possible, but also its professionalisation, creating conditions for the integration of Ukrainian art into global cultural processes. The article presents the main aspects of the impact of art magazines on the development of the art market, in particular: an informational role; a cultural and promotional role; the professionalization of the art community; and the international integration of art processes.