CONCERT PERFORMANCE AS A CULTURAL PHENOMENON: TOWARD PROBLEMATIZATION

Abstract

The purpose of the article is to provide a theoretical interpretation of concert performance within the discourse of contemporary cultural studies research perspectives. The research methodology is based on general scientific principles of systematization and generalization, which made it possible to identify and substantiate existing theories and approaches to understanding the concepts of “concert performance,” “cultural practice,” “personalized value-semantic horizons,” and “cultural phenomenon.” The application of the axiological approach enabled the identification of value dominants in the analyzed concepts and the outlining of personalized scholarly positions. The use of the analytical method contributed to highlighting relevant cultural issues of concert performance studies that are practically significant for organizing concert activities in contemporary Ukraine. The scientific novelty lies in the comprehensive cultural interpretation of the current and перспективний thematic discourse of concert performance as an independent object of humanities research. Conclusions. Relevant areas of contemporary cultural analysis of concert performance include the study of its communicative effects, axiological characteristics, event diversity, economic attractiveness, as well as strategic and institutional effectiveness. Expanding the research field from historical retrospection to contemporary challenges makes it possible to identify and compare the value-semantic horizons of concert performance, determine its collective and personalized characteristics, and define its conceptual integrity. A comprehensive study of the phenomenon of concert performance within existing theoretical concepts, categories, and problems will allow the formation of a distinct direction of cultural analysis and the consideration of concert performance as a structured meaning-making mechanism of cultural influence and identification, both within academic tradition and in commercial formats.