THE IMPACT OF TECHNOLOGY ON THE DIFFERENTIATION OF SOCIETY AND THE CREATION OF WAYS OF PERCEIVING THE WORLD

Abstract

The article aims to illustrate social phenomena, such as the creation of newer and newer social divisions in the era of digitization. The dissemination of the Internet, and with it convenient, modern technology, thanks to which it can act, obtain information about the world, enable it to purchase help. Valuable knowledge at the expert and substantive level not only enables building new contacts or creating projects, but it can also shape new social circles, distinguished in particular issues, but attached to specific foundations. It is an increasingly common phenomenon, especially in the era of the dominance of algorithms of other social networking sites. Their role is to curate content in order to gain benefits. This results in the most frequent display of content favorable to the visitor of social media. A great solution is Facebook in the context of European news, as well as websites with emerging biased articles. Portals favor media with declared reviews in programming users according to a mental scheme, which will later be published. Progress has not only revolutionized everyday life in terms of the use of various devices and the use of our communication schemes, but above all our highest susceptibility to manipulation. Selecting content according to algorithms uses users from the European concept, social and ideological influencers. In the social warfare, more and more users spend their time browsing the internet. They become helpful in propagating the ideas of media concerns. For this reason, the polarization of society seems to be impossible to solve, and building understanding as a result of a common pillar is increasingly difficult. Understanding this process of Manuel Castells' concept of the "network society", as well as the concept of the "filter bubble" of Eli Pariser and the foundations associated with it.