BLOGGING IN CREATIVE INDUSTRIES: CULTURAL CHALLENGES

Abstract

The article provides a cultural analysis of the history of forming the concept of creative industries and developing creative industries as a sociocultural practice from the origin to the modern era. The author covers the genealogy of modern creative economy from the industrial revolutions of the 19th – 20th centuries. The blurring of the boundaries between consumption and production of content in the context of modern creative practices is emphasized. It is analyzed the economic and socio-cultural potential of the development of creative industries for Ukraine, as well as the latest legislative initiatives that contribute to creating conditions for the evolution of creative industries. The research establishes that despite the current riskiness of projects’ implementation in the relevant realm, it has unprecedented transformative potential for both new and traditional practices and spaces (museums, theatres) amidst the COVID-19 pandemic.