MASSURREALISM IN AUDIOVISUAL CULTURE LATE XX – FIRST QUARTER OF XXI CENTURY

Abstract

The article examines the features of massurrealism through the prism of the problems of reception of the artistic movement of surrealism in the practices of modern audiovisual culture. The typological features and manifestations of massurrealism in the audiovisual culture of the digital era are clarified. It is stated that the aesthetic concept of massurrealism is determined by the combination of surrealist themes and modern media aesthetics, creating a unique and usually paradoxical visual language based on the blurred boundaries between the subconscious and the constructed reality of new media. Mass Surrealism’s emphasis on modern technology is found to reflect transformative approaches to the interaction of art and culture, embracing the changing tools of the digital age. Based on an examination of contemporary social media photo content, it is emphasized that, unlike traditional surrealists who focused exclusively on dreams and the subconscious, mass surrealists connect these themes to the technological landscape. Typically, the works combine digital editing, photographic manipulation, and symbols of consumer culture, resulting in multi-layered, multifaceted works that resonate with the perception of the modern recipient. This integration of the ordinary and the extraordinary forms the basis of mass surrealism’s appeal to modern users – the works presented in the photo content provide an opportunity to look beyond the superficial manifestations and explore the deeper meanings embedded in modern media landscapes. It is emphasized that mass surrealism has influenced cultural discussions about the role of technology in shaping human perception (virtual identity, consumer culture, technological alienation, etc.). Thus, mass surrealism techniques, as a result of the combination of surrealism and modern digital practices, have formed the visual language of digital photography, graphic design and video art, encouraging artists to use technology as a tool for exploring abstract and symbolic ideas. Combining technological advances with timeless surrealist principles, mass surrealism creates a unique dialogue between the past and the present, art and new media, imagination and technology.