ETHICS IN THE DIGITAL SOCIETY: CHALLENGES AND PROSPECTS
DOI:
https://doi.org/10.31392/cult.alm.2025.1.24Keywords:
ethics, ethical challenge, digital environment, data ethics, inclusivity, social media, artificial intelligence, cyber warfareAbstract
The article explores the latest ethical challenges that society faces as it enters the world of Internet technologies, which have become essential for many aspects of our lives, including work, study, communication and entertainment.The digital society creates new opportunities for life and work, changing the forms of communication, ways of exchanging information, and the structure of data transmission. These changes are reaching a transitional point that requires the reformatting of society and social consciousness, and the critical mass of new communication rules is having a destructive impact on established social norms and traditions. The cumulative combination of old norms and rules with new ones occurs at the energy level through social self-organisation. After all, the introduction of digital technologies, which often requires the integration of different knowledge and skills and requires the cooperation of people with different competencies, involves finding compromises, establishing communication, and close cooperation. Therefore, identifying key ethical issues, researching and analysing them, and implementing new ethical rules is the task of the social sciences, which are designed to help society adapt more quickly to the new requirements of the digital environment.An attempt is made to analyse what positive and negative consequences the digital environment and interaction in it can have for people. This study looks at the main ethical challenges associated with the digital environment, such as personal data, data security, privacy, social media, alternative news, cyber warfare and artificial intelligence.The development of ethical standards for the digital society is critical to ensure fairness, privacy and security in the face of rapidly changing technologies. The authors examine different approaches to addressing the challenges of the digital society and offer some recommendations for the development of new ethical standards, taking into account transparency, responsibility, privacy, inclusiveness, cooperation and ethical culture.The authors discuss digital ethics and the risks of using users' personal information on the Internet, such as collecting data without consent or selling data to third parties, and the need to develop effective mechanisms for protecting personal data and creating legislation to ensure that data use is ethical. The authors do not ignore the prospects for the development of ethical standards in the digital environment.
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