REALITY AS A PROBLEM FACTOR OF THE CONTEMPORARY INFORMATION AND COMMUNICATION ENVIRONMENT

Abstract

If the quantitative parameters of growth and the extensive dyna mics of the development of the information and communication environment of today do not cause doubts and objections, then many questions arise regarding the qualitative, worldview, interpretative and argumentative aspects even among ordinary representatives of mass consciousness, not to mention representatives of specialized (professional, academic) consciousness. The fundamental problem is related to the fact that the information and communication environment is not a subject that functions at its own discretion, but only an object and a tool that those who are endowed with subject status use to ensure their own (individual and corporate) needs and satisfy their own (also individual and corporate) interests. Is it possible in such a coordinate system to satisfy national interests, the interests of society as a whole, or at least that part of it that exceeds the corporate segment? In principle, it is possible. However, such an opportunity is always conditioned by the factor of coincidence of interests – according to the principle: if the national interest coincides with my own, then why not satisfy it too? But since in the practice of social life such a coincidence is a rather rare phenomenon, the national interest in the absolute majority of cases ends up on the distant periphery of attention of the narratives of the information agenda. True, those who pursue their own and corporate interests, for obvious reasons, do not recognize this fact; instead, they try to impose on public opinion the stereotype that their personal and corporate interests miraculously coincide with national interests, or even more so – that they always sacrifice their own interests, voluntarily choosing national and general social interests in the status of such interests. A kind of altruism reduced to a sacred absolute. However, such obsessive states of consciousness have nothing in common with reality.