MEDIA ANALYTICS IN THE CONTEXT OF INTERDISCIPLINARY UNDERSTANDING: INTEGRATION OF LEGAL, SOCIAL SCIENCE, AND ENGLISH LANGUAGE COMPETENCIES
DOI:
https://doi.org/10.31392/cult.alm.2025.3.51Keywords:
media analytics, journalists, interdisciplinary thinking, legal culture, social studies, English language proficiency, digital humanitiesAbstract
The article examines media analytics as a cognitive model of interdisciplinary thinking that integrates legal, historical, linguistic, and social components of modern humanities education. It shows that media analytics goes beyond purely technical or communication practices and acts as a tool for understanding social processes, developing critical thinking, and forming new-age competencies. Particular attention is paid to the role of legal culture in the formation of responsible and ethically conscious media professionals, the historical context as a source of analytical understanding of information, and the importance of English language competence, which provides access to international media discourse and promotes the development of intercultural communication. Methodological approaches to media analytics are explored, in particular the combination of content analysis, discourse analysis, and socio-communicative methods, which provides a comprehensive understanding of contemporary information processes and trends in the media space. It has been proven that media analytics can function as an integrative platform for combining knowledge of law, history, linguistics, and social sciences, creating conditions for the formation of analytical, linguistic, and ethical competence of future journalists, communicators, and researchers in the era of digital transformations. The article emphasizes the importance of an interdisciplinary approach, which allows not only to quantitatively assess information flows, but also to deeply interpret cultural and social narratives circulating in the public space, contributing to the development of modern information culture and critical understanding of media practices.
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