MODERN TECHNOLOGICAL TRANSFORMATIONS IN ARCHITECTURE: DIGITAL TOOLS, ARTIFICIAL INTELLIGENCE AND PROFESSIONAL CHALLENGES

Abstract

In the digital age, architecture undergoes radical transformations driven by parametric modeling, BIM technologies, generative design, and artificial intelligence. These innovations affect not only design methods but also the ontology of space, challenging the humanistic essence of architecture. Methods. The study employs phenomenological, hermeneutic, critical, and poststructuralist approaches. The phenomenological approach explores the relationship between architecture and human existence (genius loci); the hermeneutic interprets architecture as a cultural text; the critical approach examines technological rationality as alienation; and the poststructuralist deconstructs established architectural meanings in the digital age. Results. Digitalization causes spatial unification, reduction of authorship, and the risk of losing local identity. However, genius loci serves as a humanistic principle restoring the link between technological efficiency and cultural depth. The Ukrainian context of post-war reconstruction highlights the need to combine memory, tradition, and innovation in creating a new space of identity. Discussion. Technological innovations reshape not only architectural form but also the ontology of space, transforming it into a data-space where humans act as co-creators rather than mere users. Preserving the humanistic dimension of architecture requires philosophical reflection and a renewed dialogue between algorithms and human creativity.